This ad is selling cover girl makeup and they are targeting girl from ages 13-35 showing how beautiful you can look and how easy and cheep it is. They are not just saying come buy my make up because it is cheep on easy but this make up in magically going to make you happier because it is going to make you look 1,000 times better. When really they only thing you are getting is good make up.
when at the same time you have this ad that is selling cover girl aging cream that works for all shades of skin and fills in the wrinkles not just crust over the top of them. This ad is for women ages 35-70+ of all races.
This ad is also selling confidence that with this product you wont just look younger you will feel younger. Also that you will do better in pairs and that with this product it will not just cover it up it will also inprove your skin over time.
I like that you changed it up and did two advertisements in the commercial format. We all see so many of these a day, I wonder if we ever just start to tune out or if they remain effective. What do you think?
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